New Zealand a country of diverse landscape and environment with ever increasing environment awareness: the eco drive for sustainable living and how it works needs stronger investment by the Government and the Tourism Board.

New Zealanders’ are no ostrich with the head in the sand. Development of already built and progressing to attract tourists from all over the globe with discretionary income, or high income to experience eco -stay living. The New Zealand Government should offer financial support to this industry. This aide would drive tourism to New Zealand that is facing falling tourism due to many factors for example, fuel costs, competitive drives from other countries in the Asia /Pacific basin.

The eco experience in rural areas close to intense diverse the ultimate tourist experience for example in the Marlborough Sounds, outdoor activities, wine, shipping, food investment for expanding the eco –stay experience is an essential key to enhancing the continued attraction of the highly valued tourist.

Being a long haul destination it is important to value the eco-stay as increased education and conscious awareness of how much this country can offer becomes global, the investment in this industry is without question a valuable commodity that benefits the industries of the country, small businesses and social well being.